Barilla Historical Archive: our past is our future

Barilla's Roots

Discover the heart of our company by browsing through the Barilla Historical Archive. Learn how each piace of communication we've created over the years, has been an ode to our future.

Discover in-depth Barilla’s Historical Archive

Visit Historical Archive’s website

148 years of our life

Over 60,000 cataloged documents of which roughly 38,000 are digitalized, showing the history, the economic activity, and the communication and advertising strategy of Barilla's iconic brands. The graphics and advertising selection includes 150 posters from the 1920s to date, promotional items and more than 2,700 TV and cinema commercials.

The Creative Minds Behind Barilla’s Iconic Commercials

Barilla has been a pioneer in the field of communication, thanks to collaborations with great film directors including Federico Fellini, Wim Wenders, David Lynch, Giuseppe Tornatore and Gabriele Salvatores